Manufacturers & Industry
Your company has changed. Your brand should show it.
Many manufacturers have renewed their range, their production and their strategy. Their public face still shows the company of ten years ago. We build brands that lead this change: with strategy, identity and a website that shows where your company is going.
The brand leads the shift to circular manufacturing. A step like this usually starts with one of four triggers.
When manufacturers come to us
It is rarely about a new logo. Usually something in the company has changed, and its public face has stood still.
New owners, a new generation, new management.
The direction has changed. Customers, employees and partners should see it, without losing what they know and trust.
A new focus.
Innovation, sustainability, a new product line, a new business area: internally, the decision has been made. Externally, the language for it is missing.
New markets.
Buyers and partners abroad check your company online before they call. The website helps decide whether you make the shortlist.
Talent.
Candidates compare you with corporations and well-known brands. A presence from yesterday costs you applications you never hear about.
What we do for manufacturers
We make brands tangible: from brand identity to the website to marketing and content.
Brand strategy and positioning.
What will your company stand for in five years? What sets it apart from the competitors your customers compare you with? We work this out in a workshop with owners and management.
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Branding and identity.
Logo, typography, colors, imagery and tone of voice as one system. It holds up on packaging, on digital platforms, in presentations and in production.
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Websites, configurators and apps.
Websites that set the standard in design and technology alike, able to explain complex products and to make brand worlds an emotional experience. Multilingual, with configurators and seamless integration into existing systems on request.
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Content and campaigns.
Tailored content and strategically grounded campaigns to activate new business areas, business partners or end customers. We deliver photography, film, AI visuals and AI personas on request, copy and brochures for sales, trade fairs, LinkedIn and much more.
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Manufacturers whose brands and products we have brought to life.
WIK Group
WIK develops and manufactures coffee and beverage systems, kitchen appliances and personal care products for international brands. The old brand showed a reliable manufacturer. It did not show the path to circular manufacturing.
We rebuilt the brand: positioning, the claim "Technology Attuned to Nature", identity system, tone of voice and website. For research, we created the sub-brand WIK LABS.
Result: wik-group.com won the German Web Award in 2025. The new branding has been rolled out worldwide, including at 4 factory sites in Asia.
Terracamper
In 2019, two engineers took over the company. The range is complex: several base vehicles, build systems, model lines and roof variants. The brand had to carry the change of ownership without losing its recognition.
We kept the logo and renewed everything around it: typography, imagery and language. Added to that were a website with an online configurator right down to the price, a 250-page brochure, photography, video and social media.
Result: successful brand growth into one of Germany's leading off-road conversion manufacturers.
Arclinea
For Arclinea's German branch, we conceived a new digital presence that stages the architecture, the spaces and the quality of the designs with the character of a magazine.
Three concrete observations on your brand and website. Free, no appointment needed.
We look at your presence the way international customers, partners and candidates see it for the first time. Within 5 working days you receive three concrete observations as a short PDF or video. No call required.