Services & Client Profile
| Brand Identity | Claim Development |
| Typography | Color |
| Image Language | Custom 3D Renderings |
| Web Design | Web Development |
CyberLandr is the Ultimate Adventure Vehicle: a pop-up camper module built by Stream It, Inc. that fits directly into the bed of a Tesla Cybertruck, packing a kitchen, bathroom, bedroom, office and living space into a unit that disappears completely under the tonneau cover when stowed. It's one of the most talked-about accessories in the Cybertruck ecosystem — an idea striking enough to go viral before it ever reached production. Evolvcraft built CyberLandr's brand identity, developed its claim, and created the custom 3D renderings and website that introduced the vehicle to the world
The Challenge
CyberLandr had to sell an idea before the idea was buildable. There was no finished unit to photograph, no showroom to walk through — just an original logo and a concept ambitious enough to fit an entire living space into a pickup bed. The brand had to do something photography usually does: make people believe a product is real, desirable and worth reserving, without a single physical unit to point a camera at.
The one thing that had to stay was the logo. Everything built around it had to carry the weight the product itself couldn't yet prove.
The one thing that had to stay was the logo. Everything built around it had to carry the weight the product itself couldn't yet prove.
Claim Development & Image Video
We developed CyberLandr's claim: "One Vehicle. Endless Possibilities."
It captures what makes the product genuinely different — not just a camper, but a single vehicle that reconfigures for camping, business trips, urban life and ocean days alike. The line does the job of explaining CyberLandr's range without a features list, and became the frame the rest of the brand and website were built around. We introduced the claim through an image video that puts the experience and range of possibilities that CyberLandr creates alongside first glimpses of the product.
It captures what makes the product genuinely different — not just a camper, but a single vehicle that reconfigures for camping, business trips, urban life and ocean days alike. The line does the job of explaining CyberLandr's range without a features list, and became the frame the rest of the brand and website were built around. We introduced the claim through an image video that puts the experience and range of possibilities that CyberLandr creates alongside first glimpses of the product.
Brand Identity — Typography, Color & Image Language
We kept CyberLandr's original logo and built everything else new around it — typography, color and image language designed to match the vehicle's own positioning: technical and futuristic like the Cybertruck it's built for, but warm enough to sell an adventure lifestyle, not just a spec sheet.
Custom Renderings
With no finished product to photograph, we created custom 3D renderings of CyberLandr fitted to the Tesla Cybertruck — photorealistic visuals standing in for the product photography that didn't exist yet. The renderings had to do real persuasive work: showing exactly how the module deploys, what the interior looks like, and how seamlessly it disappears into the truck bed, all before a single unit rolled off a production line.
Website
We designed and built CyberLandr's website to showcase the vehicle and its features — organized around real-world use cases (camping, business trips, urban adventures, ocean days) so the claim, "One Vehicle. Endless Possibilities," played out concretely rather than staying abstract.
The Result
CyberLandr launched with a brand, a claim and a set of renderings convincing enough to turn a concept vehicle addition into one of the most recognized names in the Cybertruck accessory space — built entirely before the product itself was ready to be photographed.
