Services & Client Profile
| Rebranding | Web Design |
| Logo Design | Web Development |
| Color & Visual Language | Event Coordination |
| Copywriting | Signage |
| Campaigns | Print Design |
| Product Photography | Production |
August Pfüller is one of Frankfurt's international top addresses for high fashion and lifestyle. Since 1878, the multibrand concept store on Goethestraße has curated the world's most style-defining designers for women and men — Gucci, Saint Laurent, Fendi, Stella McCartney, Off-White, Balenciaga, Burberry and more — across roughly 1,000m² and three floors, alongside a dedicated Kids Store nearby.
The Challenge
A store that's been a Frankfurt institution since 1878 carries real weight — but weight can calcify into looking dated next to the designers on its own rails. August Pfüller needed a brand that read as current as Gucci and Balenciaga, without shedding the 140 years of trust that makes a luxury multibrand retailer worth walking into in the first place.
The mission wasn't reinvention. It was refresh: sharpen the brand by rebuilding every touchpoint around it, and let the heritage carry through rather than get replaced.
The mission wasn't reinvention. It was refresh: sharpen the brand by rebuilding every touchpoint around it, and let the heritage carry through rather than get replaced.
Logo and Typography
We refreshed August Pfüller's typography and color system — the throughline that connects the store's long-standing identity to a more current, luxury-calibrated look. Every other piece of work, from signage to campaign, was built on this updated foundation.
We produced August Pfüller's full range of print design — from shopping bags to signage — carrying the refreshed identity into every physical object a customer touches on their way through the store.
We produced August Pfüller's full range of print design — from shopping bags to signage — carrying the refreshed identity into every physical object a customer touches on their way through the store.
Storefront Displays
Beyond print, we designed the store displays that bring the brand onto the street, designing visual elements, concepts and digital display content.
Web Design & Online Shop
We designed and developed August Pfüller's website and online shop — translating a curated, three-floor luxury retail experience into a digital storefront that carries the same standard as the designers it sells.
Social Media
Through ongoing communication of new key pieces, outfits and campaigns, August Pfüller is able to organically reach both existing and new clients and grow their ecommerce business substantially.
Campaign Photography & Videography
We produced August Pfüller's product and e-commerce as well as campaign photography — the imagery that has to make every piece, from ready-to-wear to accessories, look as considered online as it does on the shop floor.
'Beyond' Campaign
Additionally, we produced the 'Beyond' Campaign shot both in Marrakech and the southern Sahara, beyond the Atlas, in Morocco, presenting the curated selection of August Pfüller Women's fashion in both luxurious as well as raw natural environments that inspire to go beyond the ordinary.
The Result
August Pfüller now carries a brand, a store and a digital shop that match the level of the designers on its rails — refreshed for a new generation of luxury shoppers, still recognizably the address Frankfurt has trusted since 1878.
