Services & Client Profile
| Digital Experience | Design |
| Editorial Layout | Web Design |
| Premium Print Products | Web Development |
Arclinea is an Italian luxury kitchen house, founded in 1925 in Caldogno and known for design-defining, handleless and open kitchens in stainless steel, marble, glass and select woods — positioned at the top of the luxury segment and connected to B&B Italia through a strategic design partnership. The German branch operates out of a dedicated studio in Frankfurt am Main.
The Challenge
Most kitchen brand sites read like catalogs: specs, configurators, finish options, price ranges. For a brand whose kitchens are genuine architectural statements — the kind featured in design magazines, not just kitchen brochures — that format undersells the product before anyone even walks into the showroom.
Arclinea Frankfurt in Germany needed a digital and print presence that put architectural finesse first and product features second, treating each kitchen and each completed project as a piece of design work worth featuring on its own terms.
Arclinea Frankfurt in Germany needed a digital and print presence that put architectural finesse first and product features second, treating each kitchen and each completed project as a piece of design work worth featuring on its own terms.
Editorial Concept
The core idea was simple: present Arclinea the way a design magazine would, not the way a kitchen retailer would. Every kitchen and every individual project became an editorial feature — photography, layout and pacing built around architectural storytelling rather than product specification.
Digital Experience Design
We designed the digital experience around magazine-style layout principles — generous image space, considered pacing between sections, and typography built to support rather than compete with the photography. The result reads less like a product page and more like flipping through a design annual.
Premium Print Products
The same editorial standard carries into the Frankfurt store: we produced Arclinea Germany's premium print products, built to sit in a design showroom rather than function as a sales brochure — material with the same restraint and photographic focus as the digital experience.
The Result
Arclinea Germany now presents its kitchens and projects the way the design world already sees them — as architecture — across a digital experience and a set of print products built to match the brand's own standard, in Frankfurt and beyond.
